Category Archives: Business of Blogging

London Gatwick airport Wi-Fi test: BT OpenZone network slow, The Cloud is faster

Posted on 24 May 2007 by esme

I am in London Gatwick waiting for my flight back to Amsterdam. So I decided to log onto the BT OpenZone network. I am on the second level at Pip having coffee. The results were almost the same as KPN’s … Continue reading →

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From blog to published author: Clotilde Dusoulier, Chocolate and Zucchini

Posted on 20 May 2007 by esme

Did you ever think that anyone writing a food blog could get published and end up on the Today Show? Clotilde Dusoulier, the woman behind the blog Chocolate and Zucchini, the best food blog in the world (in my opinion) … Continue reading →

Posted in Books, Business models, Business of Blogging, Profiles | Leave a comment

From blog to media company (part 8): Microcast tells how

Posted on 18 May 2007 by esme

So how did Microcast take Muniwireless to the next stage, from a blog to a vertically integrated media company (as I mentioned in part 6)? What is Microcast’s business model? Sam Whitmore, who runs Sam Whitmore’s Media Survey interviews Joe … Continue reading →

Posted in Advertising, Business models, Business of Blogging, Startups | Leave a comment

Turning a blog into a media company (part 7): getting readers and rising high on search engines

Posted on 13 May 2007 by esme

In part 2 of this series, I mentioned that it took me a year to make money (via advertising) from my blog, Muniwireless.com. You won’t attract advertisers in the first month of blogging because you probably won’t have a lot … Continue reading →

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Lessons for entrepreneurs from the newspaper business

Posted on 9 May 2007 by esme

I posted two articles on Rosecantine.com about the newspaper business which has seen its product — the news — become commoditized. There’s a debate going on in the industry about whether they should put content behind a pay wall or … Continue reading →

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