US magazines are much thinner than they used to be, with advertising pages down more than 40 percent this year. The financial crisis has hit Conde Nast’s magazine empire more heavily than others. Let’s see who survives the downturn.
Posts Tagged ‘Advertising’
How a startup blew $160M trying to game the search engines
Posted: 19 March 2008 in TechnologyTags: Advertising, google
There is a fascinating article in the Canadian Financial Post on Geosign, a company that took in $160M in venture capital funding in March 2007 only to fall apart a year later because their business model consisted of gaming the search engines, known as “search arbitrage” which is nothing more than sending people who click [...]
Jason Calacanis on Internet pollution and how to stop it
Posted: 29 December 2007 in TechnologyTags: Advertising, blogger, calacanis, evan williams, godin, google, mahalo, sifry, spam, splogs
Jason Calacanis, founder of Mahalo (the human-powered search engine) gave one of the best presentations at the Le Web 3.0 conference in Paris which took place from December 11-12, 2007. Jason’s presentation was entitled “Internet Pollution and How to Stop It”. He points out that much of the content on the Internet is spam and [...]
[Advertising]: Young people don't mind ads but not in video
Posted: 28 December 2007 in TechnologyTags: Advertising
Deloitte’s annual media consumption report says 66% of Internet users would click on more online ads if they were better targeted to them, younger users don’t mind ads as much as older users since they are less likely to pay for content. What must surprise and annoy video portals like YouTube is that people hate [...]
