The New York Times has an article called Can Blogs Become a Big Source of Jobs which talks about bloggers who get paid to write articles on global blog networks such as b5media (based in Toronto) and those who use blogs to get more business. Consultants and entrepreneurs can attract new business using blogs. Indeed, startups today have blogs to communicate with their users.
The NYT article has not hit on anything new. Many people are already familiar with WeblogsInc (which Jason Calacanis sold to AOL for $25 million) and the fact that they pay bloggers to write about particular subjects. Weblogsinc is an aggregation of blogs on topics ranging from automobiles to gadgets. I am a long-time reader of Engadget and the guy who writes it, Pete Rojas, is well-known in tech circles.
B5media is similar to WeblogsInc because they cover a wide range of topics and run ads across them. The bloggers get a bonus based upon the number of people who read their articles.
While being paid by someone to write a blog is a way to make money from blogging, I did things differently with Muniwireless.com. I set up my own blog and in the beginning, got advertisers for the site myself. Two years ago, I partnered with Microcast Communications to take Muniwireless.com to the next level: conferences, seminars, webinars and a magazine. I went beyond just blogging and with partners, created a small media company.
In all the articles I have read about the business of blogging or bloggers making a living, they never talk about this option. It’s a viable one.
The path I have chosen is not for everyone. It takes a lot of time to set up a blog and maintain it, especially if you host it yourself. Most bloggers go with Blogger.com, WordPress.com or Typepad. Getting advertising is also not for everyone. It’s time consuming and most people don’t even know where to start. Signing up with a blog network such as B5Media or Weblogsinc may be the best way to make a living through blogging.