Ninety-two percent of young people surveyed by Dutch research firm, Qruis, between the ages of 6 and 29 say they don’t want to see ads on their mobile phones. Only 11 and 13 percent of those surveyed gave a positive or neutral reaction to ads on chat and game sites. Ads on websites and in emails received a positive/neutral rating among 13 and 15 percent, respectively. Funny enough, 33 and 41 percent of young people consider ads in traditional media, TV and newspapers, not to be irritating.
Qrius believes that young people consider their mobile phones and chat programs to be private domains where advertisers are not welcome. I think there’s a simpler reason: they’re used to seeing ads in newspaper and on TV.Qrius will present the results of its annual survey next week.
I have not seen Qrius’s report and don’t know what kind of advertising young people find objectionable. Still, I wonder how Blyk, the first free, ad-supported mobile operator, will do when it launches in the UK in a few weeks. Those who plan to monetize their sites (gaming, video, chat, etc.) may be turning off their audience by inserting annoying ads.